Melbourne, Australia
I run the operations side of a care business, and automate the parts nobody should still be doing by hand.
I'm the General Manager at Liorn Support and Care Services, where my brief is automation, marketing and compliance — building the systems that let office staff and support workers spend their time on people instead of paperwork. Behind that sits ten-plus years across marketing and business operations: Head of Marketing at SWISH Sales Coaching, marketing and design coordination for Tradezone, EzyDVD, Powerwave Accessories and Pinnacle Films, and Digital Content Producer at AutoGuru.
The building doesn't stop at the office. I ship the ideas that won't leave me alone — AI SEO Generator, which turns a single topic into a published pillar-and-cluster content strategy, data visualisation that turns NDIS participant data into evidence for better funding outcomes, chatbots, codebots, and the occasional browser game (the one above, for instance).